Your firm's expertise, turned into the content people actually watch.
I run a TikTok channel on South African case law — 170 videos, 1.07 million views, a single body corporate ruling at 153,000. I do the same for one law firm per practice area, and build the intake so the enquiries land somewhere instead of dying in a DM.
No deck, no retainer talk. I look at your practice areas and tell you what would work — or that it wouldn't.
Law firms don't have a marketing problem. They have a being-seen problem.
Your next client is on their phone at 21:00, watching someone explain a court case that sounds exactly like their life. If that someone isn't your firm, they call whoever it is.
Invisible where clients look
A website that ranks for nothing and a Facebook page your last three posts died on. Nobody under 45 looks for a lawyer there.
Enquiries die in the inbox
Someone messages "I bought a flat and the transfer is stuck". It's read two days later, the person has already called somebody else.
No idea what works
Views are not clients. Without a page, a form and a report, you can't tell the difference between a busy channel and a useful one.
One engine, four parts.
Everything is done for you. You approve the case law and the tone once; after that it runs month to month.
1 · The content engine
8–12 short videos a month on cases that hit your practice areas — a judgment that affects landlords, a ruling on levies, a transfer scam. Filmed in the same format as the channel that already did 153,000 views.
- ✓ Scripts based on real reported judgments
- ✓ You fact-check the case number before it goes out
- ✓ Posted from an established channel, not a dead new one
2 · The intake page
A one-page site for your firm: practice areas, WhatsApp button, click-to-call, and a short form that captures what happened, when, and how to reach them.
- ✓ Every enquiry traceable to the video that produced it
- ✓ Mobile-first, loads in under two seconds
- ✓ Hosted and maintained by us
3 · WhatsApp intake & qualification
The page feeds a WhatsApp flow that asks the six questions that matter for your area, captures dates, and flags anything urgent. Junk never reaches you. Everything is the firm's channel, under the firm's name.
- ✓ Out-of-scope and no-budget enquiries are filtered out
- ✓ Urgent matters — a court date, a lockout — jump the queue
- ✓ One summary card per enquiry, not a wall of chat
4 · The monthly report
One page: views, clicks, enquiries, and what happened to each one. No vanity numbers. If a month produced nothing, the report says so.
- ✓ Which videos produced enquiries
- ✓ What the enquiries were about
- ✓ What we change next month
These numbers are mine, not a client's. That's the point.
No stock photos, no borrowed logos, no fake testimonials. This is the channel I built and still run — the same format I'd build for your firm.
Measured 12 November 2026 across the full public catalogue of the channel. Median per video is modest — most videos do a few hundred views and a handful carry the channel. That's how short-form works, and it's why the monthly report and the intake exist.
Month to month. No lock-in, no share of your fees.
One firm per practice area per city — so the firm paying is the only firm getting the audience.
Launch
- 8 videos a month
- Intake page, hosted
- WhatsApp click + form
- Monthly report
- Cancel with 30 days' notice
Engine Most complete
- 12 videos a month
- Intake page + WhatsApp qualification flow
- Urgent matters flagged, junk filtered
- Monthly report with per-enquiry outcomes
- Quarterly content plan by practice area
- Cancel with 30 days' notice
What this is not.
- ✕ We are not attorneys and we don't give legal advice. Every video is general information.
- ✕ We don't pay for referrals and we don't take a share of your fees — flat monthly fee only.
- ✕ We don't promise cases. We promise the content, the intake and the reporting, and we show you what happened.
- ✕ We don't work with two competing firms in the same practice area.
The three questions every firm asks.
You're not a lawyer — why should we trust the content?
Because you approve it. I bring the case, the court, the number and a plain-language script; your attorney confirms the law before anything is published. That's also why the content reads like reporting rather than advice.
What if it produces nothing?
Then you cancel with 30 days' notice and keep the page. Short-form is lumpy — most videos do little and a few carry the month. The report shows exactly which video produced which enquiry, so the decision is made on evidence instead of a feeling.
Do you guarantee enquiries?
No, and be careful with anyone who does. What I can show is a channel with 1.07 million views and enquiries arriving from it every week, and a mechanism that captures them instead of letting them rot in an inbox.
Why only one firm per practice area?
Two conveyancers funding the same audience means the audience stops trusting the content. One firm per area per city, and the territory is theirs while they're a client.
Send me one practice area. I'll tell you if it's worth doing.
Fifteen minutes on WhatsApp or a call. If your area is crowded or the numbers don't support it, I'll say so and that's the end of it.